Let’s Make Waves!

Waves are powerful and inspiring…and can quickly reshape the landscape.
Reshape your business’ or nonprofit’s landscape…unleash the power of the Creative Wave!

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More than an Advertising Agency.

Creative Wave offers Full-Service Marketing & Communications. We are an experienced advertising/PR/promotions/fundraising firm in Eugene and Florence, Oregon, that helps understaffed and overworked businesses and nonprofits maximize the impact of their marketing efforts and increase income through a strategic mix of creative advertising, public relations, and promotions.

Get your customers’ attention and the positive press coverage you deserve. Ride the wave to success with customized creative and strategic advertising/public relations campaigns, graphic design, brand management, fundraising, traditional and new media production, event planning, customer follow-up and retention programs, product roll-outs, and sales training.

Marketing: The Bridge Connecting
You to Customers.

The goal of marketing is simply to sell more stuff to more people more often at higher prices and for them to be so happy about it that they bring their friends along on the journey to buy more stuff more often at…you get the idea. We help make that happen.

As a mental image, think of marketing as the bridge between you and your clientele. You need lots of two-way traffic on that bridge. That bridge has many on- and off-ramps representing your different products and services, and the many ways you and your clientele access each other.

A well-constructed bridge is supported by pillars. Your marketing bridge is supported by pillars like advertising, public relations, promotions, customer relations, sales, packaging, distribution, merchandising, pricing, sampling, and more. Each of these pillars, to be strong and effective, must be grounded in a foundation. That foundation is research.

We work with you to build and maintain all parts of this bridge.

Advertising

We’ll help you decide (and obtain at the best possible price) on the media best suited to reach your most important customers—and to find new ones. Be it online, social media, TV, radio, newspaper, magazine, direct mail, email, or a bumper sticker, we have successful experience with all of them. We’ll help you tap into customers’ core values and move them to action. Discover what, at a heart-level, drives their buying decisions, solves their problems, or quenches their desires, and you can develop a customer for life.

PRomotions

Not marketing is like flirting in the dark. You know what you’re doing, but your intended has no clue.

Engage with your customers and clients through promotional events! Promotions are so much more than sales discounts. In fact, continuous discounting can damage your brand. We’ll help you talk with customers, get their feedback, show them how you can solve their problems or satisfy their desires, and get them so happily involved they come back for more. You want their contact information so you can develop them into repeat customers. Well planned promotions can do that.

Public Relations

To share your story in the best possible light, you need to get others to tell it for you. Testimonials and referrals are the most powerful marketing tools you have. Let us help you nurture those and gain the positive press coverage you deserve. We can position you as a local expert and the go-to authority in your field. Great PR is foundational to great marketing success, and we have the experience with big city and small town press to make it happen. If things go bad, and sometimes they do, we do crisis management PR too!

Branding

Everything about your business communicates—from your business card to your bathrooms.

But your brand is way more than a logo or slogan.

In fact, it’s less about you than you think. Instead, it’s more about the experience (real or perceived) that your customer or client has with you.

For your business or nonprofit, strategic PR helps establish your brand, creative advertising positions and defends it, and attention-getting promotions engage your clientele with your brand.

The strategic and creative use of all the pillars (see our Marketing page) of marketing work together to build and grow your brand. And it’s the continuity and consistency of how you present to the public—through customer service, graphics, and well-crafted words—that keeps your brand vibrant, reliable, and relevant.

That’s what we do.

Fundraising

Your donors don’t want to hear about you in your fundraising letters.*

Sound strange? Consider why your donor supports you: They want to make a difference–feed a hungry child, protect an endangered animal, provide clean water to a village, train an underprivileged adult to achieve marketable job skills.

They want to change the world. They want to hear about their successes through your organization.

We’ll help you show them how your organization will make them successful in achieving their philanthropic goals! So yes, they want to hear from you, but not about you.

We’ll help you tap into their core values and move them to action. Discover what, at a heart-level, drives their philanthropic decisions and you can develop a lifelong supporter. Knowing your donor’s values and principles gives you, the friend-raiser/fundraiser, the insights to tell a moving story using the proven “CCRC” formula (Don’t know what that is? Contact me to learn more).

Bring your donor’s charitable goals to life! We’ll help you tell the stories and use powerful images (in text and graphics) that make your donor the star, giving them confidence in your ability to provide your constituents the products, services, and hope they need!

*However…they want to hear about you from third-party sources. People give to organizations they know, and they’ll know about you if you share your news, successes, and client testimonies through your constituent media; that is, if you have (and use) a strong PR plan. They want to be assured that you are worthy of support by what others say about you. Successful PR does that for you. Need a solid, strategic PR plan? Let’s talk.

Graphic Design

It’s more than a logo. It’s the strategic integration of images, words, colors, and concepts that represent you—your products, services, values, and your customer’s experience.

Creative Wave can establish or enhance your image with brand-conscious graphic design. From billboards to business cards, from television to websites, from package design to all manner of collateral materials and specialty items, we work with top-notch graphic designers who listen, create, and delight.

Advertising

We’ll help you decide (and obtain at the best possible price) on the media best suited to reach your most important customers—and to find new ones. Be it online, social media, TV, radio, newspaper, magazine, direct mail, email, or a bumper sticker, we have successful experience with all of them. We’ll help you tap into customers’ core values and move them to action. Discover what, at a heart-level, drives their buying decisions, solves their problems, or quenches their desires, and you can develop a customer for life.

PRomotions

Not marketing is like flirting in the dark. You know what you’re doing, but your intended has no clue.

Engage with your customers and clients through promotional events! Promotions are so much more than sales discounts. In fact, continuous discounting can damage your brand. We’ll help you talk with customers, get their feedback, show them how you can solve their problems or satisfy their desires, and get them so happily involved they come back for more. You want their contact information so you can develop them into repeat customers. Well planned promotions can do that.

Public Relations

To share your story in the best possible light, you need to get others to tell it for you. Testimonials and referrals are the most powerful marketing tools you have. Let us help you nurture those and gain the positive press coverage you deserve. We can position you as a local expert and the go-to authority in your field. Great PR is foundational to great marketing success, and we have the experience with big city and small town press to make it happen. If things go bad, and sometimes they do, we do crisis management PR too!

Branding

Everything about your business communicates—from your business card to your bathrooms.

But your brand is way more than a logo or slogan.

In fact, it’s less about you than you think. Instead, it’s more about the experience (real or perceived) that your customer or client has with you.

For your business or nonprofit, strategic PR helps establish your brand, creative advertising positions and defends it, and attention-getting promotions engage your clientele with your brand.

The strategic and creative use of all the pillars (see our Marketing page) of marketing work together to build and grow your brand. And it’s the continuity and consistency of how you present to the public—through customer service, graphics, and well-crafted words—that keeps your brand vibrant, reliable, and relevant.

That’s what we do.

Fundraising

Your donors don’t want to hear about you in your fundraising letters.*

Sound strange? Consider why your donor supports you: They want to make a difference–feed a hungry child, protect an endangered animal, provide clean water to a village, train an underprivileged adult to achieve marketable job skills.

They want to change the world. They want to hear about their successes through your organization.

We’ll help you show them how your organization will make them successful in achieving their philanthropic goals! So yes, they want to hear from you, but not about you.

We’ll help you tap into their core values and move them to action. Discover what, at a heart-level, drives their philanthropic decisions and you can develop a lifelong supporter. Knowing your donor’s values and principles gives you, the friend-raiser/fundraiser, the insights to tell a moving story using the proven “CCRC” formula (Don’t know what that is? Contact me to learn more).

Bring your donor’s charitable goals to life! We’ll help you tell the stories and use powerful images (in text and graphics) that make your donor the star, giving them confidence in your ability to provide your constituents the products, services, and hope they need!

*However…they want to hear about you from third-party sources. People give to organizations they know, and they’ll know about you if you share your news, successes, and client testimonies through your constituent media; that is, if you have (and use) a strong PR plan. They want to be assured that you are worthy of support by what others say about you. Successful PR does that for you. Need a solid, strategic PR plan? Let’s talk.

Graphic Design

It’s more than a logo. It’s the strategic integration of images, words, colors, and concepts that represent you—your products, services, values, and your customer’s experience.

Creative Wave can establish or enhance your image with brand-conscious graphic design. From billboards to business cards, from television to websites, from package design to all manner of collateral materials and specialty items, we work with top-notch graphic designers who listen, create, and delight.

What Clients Say

“Scott, It has been great working with you the last few months. Arctic MSP’s marketing program has jumped forward by a massive amount in just a short time.”

— Dan Herman, president, Arctic MSP Cybersecurity and IT Services

“Scott revolutionized the way Amazing Facts approached marketing and communications.”

— Alicia Adams Magazine Editor, Amazing Facts Ministries

“Scott’s creative thinking, flexibility, and positive attitude have been instrumental in overcoming challenges and achieving our goals. His collaborative approach is instrumental in building strong relationships with our many stakeholders, partners, and the community at large. Scott’s patience, tact, and good judgment—coupled with his continuous positive feedback from volunteers, community representatives, and other clients—showcases his ability to navigate complex interactions in our community. Scott has consistently aligned our marketing efforts with our mission and objectives, resulting in tangible positive results.”

— Bettina Hannigan, president/CEO, Florence Area Chamber of Commerce

“This is amazing. Anyone who can make me laugh out loud with website content for our commercial cleaning client is worth his weight in gold.”
— Deanna Rivera CEO, Uplink Spyder Inc. Marketing | Websites | Design

“Scott, you’ve done wonders for the Florence Festival of Books! Especially considering what you had to start with, decipher, and then wade through. You’ve been stalwart, patient, and helpful despite many entrenched BWADITTs. (But We’ve Always Done It This Way!”). Thank you!”
— Rachel Pearson President, Florence Arts, Culture & Entertainment
Producers of Florence Festival of Books & Florence Winter Music Festival

“Scott, wanted to drop you a line and let you know that your efforts, even though they are compensated, are above and beyond. The City Council is impressed with the Chamber’s efforts and are aware that you are a big contributor to their success. I am grateful for you and any team you have there at Creative Wave. I consider you a great person, strong professional, and friend. Thank you!”
— Bobby Jensen President, Florence Area Chamber of Commerce/Owner, Breen Marine

“Scott continues to thrill and amaze me with his radio commercials. Coworkers look to him for answers and help on special projects. He is a trusted resource.”
— Jean Webb VP Marketing, SELCO Credit Union

“Scott is one of the college’s best employees. His gifts in PR and marketing are changing the face of the college in remarkable ways.”
-Norman Yergen, then VP Advancement, Columbia Union College, Washington, DC

“You have helped us raise many millions of dollars and I am grateful for that.”
— Norman Yergen, (nearly 20 years later) as a client and VP Advancement, La Sierra University.

“I have worked with Scott Steward at Creative Wave Marketing for many years now. It was always been a professional, pain-free, and rewarding experience. No matter what I need—print marketing ideas, copy for my website, or a marketing campaign, his response is always prompt. Mr. Steward makes sure that whatever he does for my office is in my style and that there are options for me to choose from that help me to create the right experience for my patients and brand. I’m not a local client of his, but it has been seamless working with him via e-mail and phone. If you are haven’t worked with a marketing professional, you’re nervous regarding “will this be worth it,” or you aren’t satisfied with your current marketing services, I would recommend Creative Wave Marketing. You will get more than you’d hoped for at a great price.”
— Dr. Andrea Jordheim DC CFMP CGP, Upper Cervical Chiropractor, Transformation Chiropractic & Wellness Center LLC

“I appreciate all that you do and have done. You have changed the game for OCHS!”
— Elizabeth Thompson, Executive Director, Oregon Coast Humane Society

“Scott’s use of multiple marketing platforms–print, radio, TV, internet–ethical and efficient approach to advertising campaigns, and witty writing style are excellent. He is a skilled marketing specialist who understands how to implement principles of advertising in niche and broad fields better than most marketing professionals I’ve worked with in the past. As a director, he provided a clear vision of the project he wanted to create and specific guidance to elicit the content he needed from me. He is a pleasure to work with and a solid leader.”
— Stephanie Barbaran, Managing Editor, Los Angeles Business Journal, and former senior content manager, ConsumerTrack, Inc.

“Few communications professionals show the consistent, cheerful, and dedicated attitude Scott Steward manifests on a daily basis. With deep knowledge and experience, Scott also is highly skilled in advertising, public relations, fundraising, and brand direction. I’ve seen him engineer massive turn-arounds for two different “brands” in the nonprofit arena. His enthusiasm truly does make a difference, both for his clients and those of us privileged to work with him.”
— Mark A. Kellner, Reporter, Washington Times, and Corporate Communications Leader

“Scott is extremely knowledgeable in marketing, fundraising, and development. I have seen firsthand how his work has made a difference financially in the organizations that he has worked with. He is professional, prompt, and is able to do a lot when provided with little. He is an expert in his the field and hiring him is money well spent. Thank you Scott for all you do!”
— Casey Tom General Manager, Faith For Today/Adventist Media Center

“Thank you so much for your brilliance and thoughtful input into this project. You have been blessed with an amazing ability to create effective messages that lead to response. You are truly a master at what you do!!!”

— Judi Paliungas Owner, Palimor Studios/The Spiritual Mall.com

“We’ve been truly blessed to have you work on our behalf. The board is so appreciative of all you’ve done for us. Without you, I don’t know what we would have done to weather the storms. We are grateful for all the advice and guidance you’ve given us over the last year and a half.”

— Shauna Robbers, board president, Oregon Coast Humane Society